safe steps Candlelight Vigil 2016

Melbournians light up the night to take a stand against family violence

Tink PR was very proud to work with safe steps Family Violence Response Centre for their annual Candlelight Vigil.

Held at Federation Square on Wednesday 4th May, the Candlelight Vigil paid tribute to those who have lost their lives to family violence, as well as letting the women and children who are currently experiencing family violence know that they are never alone.

The agency worked in the lead up to the Vigil to create exposure through social media, securing social media posts from celebrities and influencers such as Sash Mielczarek, Harrison Craig, Snezana Markoski, Maggie Beer, Shaynna Blaze and Ada Nicodemou.

Tink PR also secured media placement in Herald Sun’s Confidential, as well as radio interviews on 774 ABC with Clare Bowditch and Light FM. Furthermore, the agency was able to secure event listings in 32 metropolitan Leader Newspapers across Melbourne.

This resulted in a total audience reach of over two and a half million people for the event.

We are extremely passionate about this issue and the work that safe steps do and we look forward to working with them in the future, in a bid to put an end to family violence.

If you or someone you care about is living with an abusive partner or family member call safe steps Family Violence Response Centre 24/7 on 1800 015 188.