Preston Motors reached their century milestone in November and Tink PR was commissioned to generate PR in conjunction with their 100 year celebration.
We generated coverage at each of the Melbourne sites including a back page feature article with Chairman James Bergmuller in The Age. Tink PR also assisted with the event where special guest Olivia Newton John, helped commemorate the milestone. On the night, she was also presented with a cheque for $100,000 for her wellness centre as part of their celebration.
Over $320,000 worth of PR was generated throughout the 2 month campaign.