Tink PR were excited to work with local Melbourne fashion house, OnceWas on their VAMFF event in March. As part of our role, the agency worked with OnceWas on development of the event concept, including integration with ambassador, TV star and fellow fashion lover, Shaynna Blaze.
Tink PR was responsible for executing the entire event concept from design, to catering, scripts, runsheets and event logistics for a lucky 90 guests who got to attend this free fashion event. Housed in Shaynna Blaze’s showroom in Hawthorn, guests were treated to champagne brunch followed by a fashion trunk show by head designer Belinda Glynn and Shaynna Blaze.
As part of the event, the agency worked to secure just over $6000.00 worth of free product for the event ensuring we maxed out the budget and gave all guests an amazing experience that reflected the brand’s ethos.
Tink PR was also responsible for securing event listings in The Weekly Review and Stonnington Leader as well as a larger upfront story in Confidential with Shaynna Blaze and securing media and influencers to attend the event. The event booked out in less than 2 weeks, the social media coverage post event reached over 300,000 people and judging by the amount of shopping done by guests post event, people were loving the new Autumn/Winter collection.