Tink PR was very proud to work with the Luke Batty Foundation on the first ever Medibank Celebrity 20 Twenty Cricket Match.
On Sunday 21st February, 27 celebrities took to the pitch to stand up against violence against women and children.
The agency worked in the lead-up to the event to secure all celebrity players including Adam Goodes, Carrie Bickmore, Peter Helliar, Kris Smith, Anthony ‘Lehmo’ Lehmann, Leisel Jones, Glen Moriarty, Samuel Johnson, Commando Steve, Sam Wood, Lauren Phillips, Shaynna Blaze, Emma Notarfrancesco, Samantha Lane, Rhys Muldoon, Jo Hall, Ash Pollard, Shane Delia, Shura Taft, John Steffensen, Michael Beer, Johnny Ruffo, Gary Sweet, Darren Jolly, Matt Wilson, Sarah Maree Cameron and Jaben Ryan. Tink PR also secured Harrison Craig to perform the national anthem prior to the match.
Tink PR was also able to secure free radio CSA time on 10 stations to help promote the event and worked with participating celebrities to help promote the event and most importantly the cause, reaching over 600,000 followers in total.
We are passionate about this cause and were thrilled to have worked and supported Rosie Batty in her ongoing fight to create change within family violence sector.
Tink PR secured over $1.5 million in PR value for the event. This included coverage in Who Magazine, TV Week, OK Magazine, Woman’s Day, numerous pieces in the Herald Sun, radio interviews on Gold FM, 3AW, NOVA, SEN, live cross on Weekend Today, mentions on The Project, and national news coverage on Channel 7, Channel 9 and Channel 10, plus more.