Tink PR was thrilled to work with Formula 1 Driver Mark Webber, for the official launch of Infiniti Centre Brighton.
Mark was on hand to unveil the new luxury car into the market to a frenzy of media. The event began with a kids media conference where a local school was invited to meet and chat to Mark. A formal press conference was held afterwards followed by a cocktail party hosted by car- enthusiast Shane Jacobson.
The event attracted over $1 million in PR and included LIVE crosses to both Nine and Seven news as well as coverage on Today Show, Sunrise, Fox Sports and international news outlets.