Tink PR has worked with Lexus Australia on their Melbourne Cup Carnival activation for the past four years.
In 2013, the Lexus Design Pavilion lead the way in terms of design, catering, guest list and media coverage. Their guest list included international supermodel Naomi Campbell, The Veronica’s, Karl Stefanovic, Lisa Wilkinson, Kate Waterhouse, Jamie Durie, Timomatic, Shane Jacobson, Gyton Grantley and more.
Tink PR was able to generate over $28 million in positive PR coverage for Lexus. Highlights included the front page of the Herald Sun, Daily Telegraph, Sydney Morning Herald, AFR and the Adelaide Advertiser.