Tink PR were delighted to work with Lexus Australia again on this year’s Lexus Design Pavilion for the eighth consecutive year.
This year’s theme was ‘experience amazing’ and it saw the Lexus Design Pavilion feature three stunning levels inspired by the opulent, bespoke features of the all new LS launching next year with someone unique on each level.
The ground level featured a dessert bar curated by Nectar & Stone, level 2 featured a stunning restaurant curated by Ben Shewry of Attica highlighting Australia’s culinary masters, with level 3 capping off the peak experience with a Mecca Cosmetica perfumery, portrait photography by acclaimed photographer Hugh Stewart and an outdoor terrace with amazing views of the racecourse.
As well as the Lexus Design Pavilion, Tink PR worked with Lexus to leverage their sponsorship across Pin & Win and Fashions on the Field.
Tink PR was responsible for all broadcast and radio coverage and was able to generate positive PR coverage across all major news networks, A Current Affair, Sunrise, Today Show and Studio 10 as well as multiple interviews across 3AW, Kyle & Jackie O Show and 2GB. The agency also secured significant coverage (5-8 crosses per day) for the Lexus Design Pavilion across Channel 7’s Racing Broadcast on all major race days.