Tink PR worked closely with Cacao to create a concept that would differentiate them in the market. The talented team at Cacao, headed up by master chocolatier Tim Clark, replicated three of Leona Edmiston’s new Spring Collection dresses entirely from chocolate.
Tink PR secured interest from the fashion designer to be part of the collaboration and as you can see, the results were amazing!
It took Tim Clark 150 hours and 22kgs of Belgium chocolate to create. The dresses were then unveiled in Melbourne’s GPO with both Mornings and Channel Ten News on hand to cover the sweet moment. The installation attracted huge interest from shoppers, both local and metro print, social media, industry publications and fashion magazines.