Tink PR joined forces with Hachem Management Group to work on the fourth annual, EJ Whitten Celebrity Poker Event which raised funds for Prostate Cancer.
Tink PR secured celebrity ambassadors for the event including Jackie Gillies (Real Housewives of Melbourne), presenter Emma Notafrancesco and Campbell Brown to help generate awareness of the event. Publicity was secured in the Herald Sun Confidential, multiple Triple M interviews, SEN, ABC radio, The Age and 3AW to the value of $600,000. Tink PR also managed invites as well as celebrity poker players with the guest list including; Shane Warne and Emily Scott, Jo Hall, Tim Campbell and Anthony Callea, Harrison Craig, Merv Hughes, Gyton Grantley, Lehmo, Samantha Downie, Paul O’Brien, Leigh Montagna, Brendan Fevola and many more.
The event attracted over 700 people and raised over $50,000 for the foundation.