Ballettonet x Friend in Fashion

Say hello to a new range of flats that will have you waving goodbye to your heels

Tink PR were so excited to continue their relationship with Ballettonet, working with them on their third limited-edition collaboration with Jasmin Howell of Friend in Fashion.  

Taking inspiration from Jasmin’s love of travel, the collection includes three trans-seasonal styles that will not only carry you through the year, but will also transport you around the world. The versatile range of flats, slides and Chelsea boots strikes the perfect balance between style and comfort.

Each pair of limited edition shoes has been hand-crafted in Italy from the finest leathers and suedes, ensuring quality, authenticity and style.

Tink PR worked closely with Jasmin and Ballettonet Director Stephanie to create and implement a campaign targeting fashion publications and style influencers, resulting in product placement and articles in News Ltd’s Sunday Style Magazine, InStyle Magazine, Shop Til You Drop, Mother & Baby, The Weekly Review and Profile Magazine.

The agency also hosted Ballettonet x Friend in Fashions’ VIP Launch at Westfield Doncaster’s Styling Suite with guests such as Fashion Journalist Kim Wilson, Artist Katie McKinnon, States of Style Fashion Blogger Nikki Pash and Journalist Sophia Lazarides in attendance. As well as managing the guest list, Tink PR also secured gift bag items including personalised luggage tags from The Daily Edited, Greene Street Juices and Suis Official Water Bottles.

The limited-edition collection is selling out quickly and it’s easy to see why! To shop the collection visit