Tink PR was delighted to work with The Rug Collection on this exciting concept and develop the idea with their team. Over a year in the making, they agency worked to secure 5 unique artists/ designers to create two limited edition rugs that reflected their signature style. The result has been amazing!
Art Series collaborated with artist Katie McKinnon, textile designers Home-Work, international renowned street artist Brad Eastman, lifestyle blogger Rebecca Judd and textiles designer Ponyrider. Tink PR arranged a Sydney media showing in November 2014 with attendance from Belle, House & Garden, Home Beautiful, Real Living and more. The press coverage of the collection has been amazing with Tink PR securing an exclusive 6 page feature in Inside Out revealing the full collection. We also attracted coverage in Home Beautiful, House & Garden, The Weekend Lift out, The Age Spectrum, Life & Style, Artichoke, Modern Homes, Instyle Magazine, Adore Home Magazine and The Block as well as blogs Rebecca Judd Loves, The Home Journal, The Style Curator, Women of Substance and Rochelle Currie with a value of over $2.5 million dollars.
The flow- on effect has seen The Rug Collections social media following grow by over 5000 and the day the rugs went on sale it received over 3000 views. There are on 50 made of each and without questions, each are stunning. It has been amazing to be part of the vision and see the project from concept to completion with such positive results.